LATEST ISSUE

LATEST ISSUE

Welcome to European Spa, the no.1 business magazine for spa and wellness

The beautiful Dormy House Spa, UK [above] is one of Sparcstudio’s many luxury design projects

EXPERTS

Globally-recognised leaders and innovators share their wisdom

The future of spa design

Beverley Bayes, co-director, Sparcstudio, explains how experiential creativity will lead the way in the future of spa design:

In an increasingly technological age, we anticipate that the future design of spas will provide an even closer connection and reference to local environments and precious natural resources, whether in rural, coastal or urban settings.

“Spas have moved out of dark, hermetically sealed basements to offer light filled, uplifting experiences with greater transparency. This divergence ties in with the move away from formality to embrace a more, ‘barefoot luxury’ experience. We have already seen an increase in rooftop city spas with al fresco pools that offer magical night-time views.

Natural elements and materials will form the palette for the spa of the future thanks to their therapeutic health benefits, with natural planting in green walls, air plants and tepidariums increasing.

As the spa consumer becomes more sophisticated, we anticipate that even communal spa environments will offer guests personalised thermal and relaxation experiences with individual, intuitive app-based controls for temperature, light, sound, duration and intensity. These technologies will enable guests to enjoy an enhanced and bespoke experience that responds to live biometric data.

Connect here

What do spa investors want?

Roger Allen, CEO, Resources for Leisure Assets, explains what high-end spa investors really want

Investors want absolute transparency about how spa activities will bring value to the real estate and that’s what drips down to the bottom line performance. All of the data that is available at the moment in terms of spa is top-line related and driven.

Investors are looking at what value is brought to the asset, which is, essentially, profit and cash – whether that’s the land, the bricks and mortar or the hotel itself – and they should invest as much in spa as it takes to achieve the desired return rate.

It’s also really important for owners and investors to have a clear understanding of what they consider to be wellbeing and hospitality activities and avoid making emotion-led decisions.

By looking at a spa clearly as an investment, it enables you to drive a much more meaningful and purposeful business plan. We see a great ambiguity when it comes to spa performance – there’s a lot of KPI information but not how it looks on a balance sheet or in a profit-and-loss column.

For me, the future is providing greater clarity for investors so that any data on spa and wellbeing provides meaningful input for how these activities will ultimately impact a developer’s return.

Connect here

The future is wellness

A globally-recognised authority on the evolution of the spa consumer, Susie Ellis, chairman and CEO of the Global Wellness Summit looks to the future of wellness

The unprecedented stress levels and constant connection of modern life has led to a surge in mental health issues and loneliness. This leads me to believe that, in future, the peace, ability to disconnect, sense of community and human touch that spas offer will only become more important.

There will be a powerful new focus on mental wellness and happiness, and successful spas will help people meaningfully, and ever more creatively, disconnect from their digital bombardment, while reconnecting them with people and nature.

All wellness markets will grow over the next decade due to: an emerging global middle class with rising income to spend on improving their quality of life; an epidemic of chronic disease and the failure of the ‘sick-care’ medical model to solve that; and a shift in consumer behaviour to buying experiences rather than things, driven by Millennials as they move into their peak spending years.

The most profound shift will be the fusion of wellness into every aspect of daily life: how people eat, how they work, where they live, how they travel. So wellness will command a greater percentage of several multi-trillion dollar industries.

Wellness may feel ‘everywhere’ now, but its penetrating deeper and further.

Connect here

It’s all about product innovation

As a founder and the global president for Elemis, Noella Gabriel examines the continued innovation within product research and development

This is one of the most exciting times for spa there has ever been; it’s now looked on as much more than a pampering experience and there’s a very different understanding of what a spa is, and what it can do.

In future, operators will adjust everything to meet the demands of their audience, providing the right treatments, at the right time, for the right needs. To do this, spas need to know their target markets and have confidence in their products and results.

Product development is in the midst of a very exciting and creatively rewarding period as you can be so innovative with your formulations. For brands to continue to stay at the forefront of change, they need a robust new product development department that will keep them relevant in the long term.

I believe sales will go from strength to strength in the future but I’d like to take the word ‘retail’ away and replace it with ‘education’. If our therapists really understand the skin and meet their client’s requirements they will inspire great loyalty through total satisfaction.

We have to deliver and not just pay lip service as an industry – if we provide true wellness and skin health, then spa has a great future.

Connect here

The future of healing

Jeremy McCarthy, group director of spa and wellness, Mandarin Oriental Hotel Group, on the future of healing spa services

Despite limited and conflicting scientific support for the possible health benefits, the ubiquitousness and popularity of spas across time and cultures indicates that people must benefit from spa services.

‘It feels good’ is often cited as the reason to go to a spa, and while hedonism is not usually on the menu, a new breed of positive psychologists argue that feeling good and being well are closely related.

Research has shown that the benefits of happiness go far beyond just feeling good in the moment and can have beneficial outcomes in areas such as relationships, physical health and career success.

The benefits of spa also extend beyond making us feel good. Like many offerings from complementary and alternative medicine, spas help us to heal ourselves. Modern medicine tends to discount the body’s abilities to self-heal, seeking instead external interventions such as drugs or surgery.

Spas offer the healing experiences that we yearn for. When envisioning the healthcare system of the future, should we not look at the one healing institution that people truly love and choose to visit because they can feel the benefits?

Connect here

European Spa is proud to partner

European Spa Magazine is published by Spa Publishing Ltd.

Head Office: Halifax House, Halifax Place, Nottingham, NG1 1QN, UK.

Copyright © 2018 - Spa Publishing Limited. All rights reserved

TOP

Welcome to European Spa, the no.1 business magazine for spa and wellness

European Spa Magazine is published by Spa Publishing Ltd.

Head Office: Halifax House, Halifax Place, Nottingham, NG1 1QN, UK.

Welcome to European Spa, the no.1 business magazine for spa and wellness

The future of spa design

Beverley Bayes, co-director, Sparcstudio, explains how experiential creativity will lead the way in the future of spa design

In an increasingly technological age, we anticipate that the future design of spas will provide an even closer connection and reference to local environments and precious natural resources, whether in rural, coastal or urban settings.

Spas have moved out of dark, hermetically sealed basements to offer light filled, uplifting experiences with greater transparency. This divergence ties in with the move away from formality to embrace a more, ‘barefoot luxury’ experience. We have already seen an increase in rooftop city spas with al fresco pools that offer magical night-time views.

Natural elements and materials will form the palette for the spa of the future thanks to their therapeutic health benefits, with natural planting in green walls, air plants and tepidariums increasing.

As the spa consumer becomes more sophisticated, we anticipate that even communal spa environments will offer guests personalised thermal and relaxation experiences with individual, intuitive app-based controls for temperature, light, sound, duration and intensity. These technologies will enable guests to enjoy an enhanced and bespoke experience that responds to live biometric data.

What do spa investors want?

Roger Allen, CEO, Resources for Leisure Assets, explains what high-end spa investors really want

Investors want absolute transparency about how spa activities will bring value to the real estate and that’s what drips down to the bottom line performance. All of the data that is available at the moment in terms of spa is top-line related and driven.

Investors are looking at what value is brought to the asset, which is, essentially, profit and cash – whether that’s the land, the bricks and mortar or the hotel itself – and they should invest as much in spa as it takes to achieve the desired return rate.

It’s also really important for owners and investors to have a clear understanding of what they consider to be wellbeing and hospitality activities and avoid making emotion-led decisions.

By looking at a spa clearly as an investment, it enables you to drive a much more meaningful and purposeful business plan. We see a great ambiguity when it comes to spa performance – there’s a lot of KPI information but not how it looks on a balance sheet or in a profit-and-loss column.

For me, the future is providing greater clarity for investors so that any data on spa and wellbeing provides meaningful input for how these activities will ultimately impact a developer’s return.

It’s all about product innovation

As a founder and the global president for Elemis, Noella Gabriel examines the continued innovation within product research and development

This is one of the most exciting times for spa there has ever been; it’s now looked on as much more than a pampering experience and there’s a very different understanding of what a spa is, and what it can do.

In future, operators will adjust everything to meet the demands of their audience, providing the right treatments, at the right time, for the right needs. To do this, spas need to know their target markets and have confidence in their products and results.

Product development is in the midst of a very exciting and creatively rewarding period as you can be so innovative with your formulations. For brands to continue to stay at the forefront of change, they need a robust new product development department that will keep them relevant in the long term.

I believe sales will go from strength to strength in the future but I’d like to take the word ‘retail’ away and replace it with ‘education’. If our therapists really understand the skin and meet their client’s requirements they will inspire great loyalty through total satisfaction.

We have to deliver and not just pay lip service as an industry – if we provide true wellness and skin health, then spa has a great future.

The future of healing

Jeremy McCarthy, group director of spa and wellness, Mandarin Oriental Hotel Group, on the future of healing spa services

Despite limited and conflicting scientific support for the possible health benefits, the ubiquitousness and popularity of spas across time and cultures indicates that people must benefit from spa services.

‘It feels good’ is often cited as the reason to go to a spa, and while hedonism is not usually on the menu, a new breed of positive psychologists argue that feeling good and being well are closely related.

Research has shown that the benefits of happiness go far beyond just feeling good in the moment and can have beneficial outcomes in areas such as relationships, physical health and career success.

The benefits of spa also extend beyond making us feel good. Like many offerings from complementary and alternative medicine, spas help us to heal ourselves. Modern medicine tends to discount the body’s abilities to self-heal, seeking instead external interventions such as drugs or surgery.

Spas offer the healing experiences that we yearn for. When envisioning the healthcare system of the future, should we not look at the one healing institution that people truly love and choose to visit because they can feel the benefits?

Welcome to European Spa, the no.1
business magazine for spa and wellness

European Spa Magazine is published by
Spa Publishing Ltd.

Head Office: Halifax House, Halifax Place, Nottingham, NG1 1QN, UK.

Welcome to European Spa, the no.1 business magazine for spa and wellness

The future is wellness

A globally-recognised authority on the evolution of the spa consumer, Susie Ellis, chairman and CEO of the Global Wellness Summit looks to the future of wellness

The unprecedented stress levels and constant connection of modern life has led to a surge in mental health issues and loneliness. This leads me to believe that, in future, the peace, ability to disconnect, sense of community and human touch that spas offer will only become more important.

There will be a powerful new focus on mental wellness and happiness, and successful spas will help people meaningfully, and ever more creatively, disconnect from their digital bombardment, while reconnecting them with people and nature.

All wellness markets will grow over the next decade due to: an emerging global middle class with rising income to spend on improving their quality of life; an epidemic of chronic disease and the failure of the ‘sick-care’ medical model to solve that; and a shift in consumer behaviour to buying experiences rather than things, driven by Millennials as they move into their peak spending years.

The most profound shift will be the fusion of wellness into every aspect of daily life: how peopleeat, how they work, where they live, how they travel. So wellness will command a greater percentage of several multi-trillion dollar industries.

Wellness may feel ‘everywhere’ now, but its penetrating deeper and further.

TOP

Copyright © 2018 - Spa Publishing Limited.
All rights reserved